SEO stands for Search Engine Optimization. It's what helps your website show up on Google when someone searches for things like "gym near me" or "CrossFit in [your city]."

Think of SEO as making your website more Google-friendly, so that people looking for a gym like yours can find you faster.

Here's why it matters:

• More visibility = more leads. Good SEO helps potential clients discover your gym online.

• It builds trust: People trust businesses that show up higher in search results.

• It's free traffic. Unlike ads, SEO can bring people to your website without you having to pay for every click.