This glossary covers common website terminology you may come across when working with your Kilo website.

0–9

• 301 Redirect: A permanent redirect from one URL to another.

• 404: An error message shown when a requested page can't be found.

A

• Alt Text: A short description added to images so search engines and screen readers can understand what the image shows. Helps with SEO and accessibility.

• Author Role: A WordPress user role that allows someone to write and edit blog posts, but not edit pages or change site design.

B

• Backend: The admin side of your website where you log in to make updates, add content, and manage settings.

• Backup: A saved copy of your website that can be restored if something goes wrong.

• Blog: A part of your website where you can post news, stories, tips, and updates.

• Browser: The app you use to visit websites, like Google Chrome, Safari, Firefox, or Microsoft Edge.

• Bug: A technical issue or error on the website that causes something to behave unexpectedly.

• Button: A clickable item (often styled in color) that encourages users to take action, like "Join Now" or "Book a Free Trial."

C

• Cache: Temporary data stored by your browser or site to help things load faster. Clearing it can help fix display issues.

• Concierge Website: A type of Kilo website where we handle all the updates for you. You can still post blogs, but we manage pages, layout, and design.

• Cookies: Small bits of data stored in a user's browser to remember settings and preferences.

• Crawl: When search engines (like Google) scan your website content to understand what it's about.

• CSS (Cascading Style Sheets): Code that controls the visual appearance of your site, including fonts, spacing, and colors. You don't need to edit this; we manage it.

• CTA (Call to Action): A prompt that encourages visitors to take action, usually a button or bold link like "Start Now" or "Book a Free Class."

D

• Dashboard: The control panel where you manage your WordPress site.

• Design Library: Kilo's collection of Canva templates for social media, flyers, and other gym materials.

• DNS (Domain Name System): Connects your domain name (e.g., usekilo.com) to the server where your site is hosted.

• Domain: Your website's web address (e.g., www.yourgym.com).

F

• Fonts: The styles and sizes of text used across your website.

• Footer: The bottom section of your site, usually showing hours, contact info, and social media links.

H

• Header: The top part of your website, often containing your logo, menu, and a CTA button.

• Heading (H1–H6): Titles and subtitles used to organize content on a page.

  • H1: Main page title (only one per page)
  • H2–H6: Subheadings to structure information clearly

• Hero Section: The large, eye-catching area at the top of your homepage. Usually includes a photo and headline.

• Homepage: The first page visitors see when they arrive at your website.

• Hosting: The service that stores your website and makes it available online. Kilo websites are hosted on Cloudways.

I

• Indexing: When a search engine adds your page to its database, making it eligible to appear in search results.

• IP Address: A unique set of numbers assigned to a device or server on the internet.

L

• Load Time: How fast your website appears when someone visits it. Affects both user experience and SEO.

M

• Maintenance: Regular updates and checks (done by our team) to keep your website secure and running smoothly.

• Metadata: Behind-the-scenes info like your page title and description, used by search engines to understand your content.

N

• NAP: Stands for Name, Address, Phone number. This info should be consistent across your site, Google profile, and socials.

• Navigation (Menu): The links at the top or side of your website that help visitors move between pages.

O

• Optimization: Improving your website's performance, speed, SEO, and user experience.

P

• Paragraph: A group of sentences that form a block of text on a page. Keep them short and easy to read for a better user experience.

• Performance: How well your site runs, including speed, responsiveness, and uptime.

• Plugins: Add-ons that extend your website's functionality, like SEO tools.

• Post: A blog entry or update published to your site's blog section.

R

• Redirect: A setting that automatically sends visitors from one URL to another (e.g., if a page was moved or renamed).

• Responsive Design: A layout that adjusts automatically to look good on phones, tablets, and desktops.

S

• Search Engine: A website (like Google or Bing) that helps people find content online.

• SEO (Search Engine Optimization): Techniques that help your website show up higher in search results.

• Server: A powerful computer that stores your website and delivers it to visitors.

• SSL (Secure Sockets Layer): A security certificate that encrypts your website, shown by a padlock in the browser bar.

T

• Template: A pre-made layout we customize for your gym's website.

• Title Tag: The text that appears as the title of your webpage in browser tabs and search results.

U

• Usability: How easy it is for someone to use and navigate your website.

• User Experience (UX): The overall feeling someone has when interacting with your site, including speed, design, layout, and clarity.

W

• WordPress: The platform we use to build all Kilo websites. It's flexible, reliable, and widely used across the web.