The Kilo Campaign Builder writes marketing for your gym: social posts, emails, SMS campaigns, ad copy, blogs, and complete multi-week campaigns. You tell it what you are trying to accomplish, and it builds the content for you instead of leaving you with a blank page. The more context you give it about your gym, the better its output.
Open the Kilo Campaign Builder to get started.
What you can do with the Campaign Builder
Write social media posts and content calendars
Draft email newsletters and automated sequences
Build SMS campaigns
Write Facebook and Google ad copy
Draft blogs and articles
Create lead nurture and win-back campaigns
Launch challenges and new programs
Run bring-a-friend campaigns
Build member retention campaigns
Create lead magnets
Write sales scripts
Build pricing sheets
Generate landing page prompts for Claude
Write design briefs for Canva or Claude Design
It can also assemble complete multi-week campaigns, with the emails, social posts, SMS messages, blogs, and launch timelines all working together.
Build your gym profile first
Your gym profile is the context the Campaign Builder uses to write in your gym's voice rather than a generic one. Build it before you create any marketing.
Build your gym profile, or paste in one you have already created.
Answer the questions it asks you.
You will be asked about:
Your gym
Your ideal member
Your offer
What makes you different
Your writing style
Your current promotions
You can type or dictate your answers. Dictating usually produces better results, because you naturally explain what makes your gym unique when you are talking rather than typing.
Write prompts that get better results
You do not need to know how to write prompts. Explain what you are trying to accomplish and the Campaign Builder will guide you from there. The more detail you give it, the closer the first draft lands.
A vague prompt | A specific prompt |
|---|---|
"Write a Facebook post." | "Write a Facebook post for busy moms who think they're too out of shape to start CrossFit." |
Goals work just as well as content requests. For example:
"I want more intro bookings."
"Help me launch a nutrition program."
"I need a bring-a-friend campaign."
"What should I post this week?"
Helpful tips
Build your gym profile before anything else, and paste in an existing one if you have it
Dictate your profile answers rather than typing them
Name the audience you are writing for, not just the format you want
Start from the goal when you are not sure what to ask for
Keep your current promotions in your profile up to date so campaigns reflect what you are actually selling
If you have questions about the Kilo Campaign Builder, our Support team is happy to help. Reach us at hello@usekilo.com.