Tags in Gym Lead Machine help track a contact's progress through their lead or client journey. Tags are added based on actions taken by the contact or by gym staff, and you can manage them for a single contact, a group of contacts, or across your entire account.
What you can do with tags
Track where a contact is in their lead or client journey
Add or remove tags on an individual contact
Add or remove tags for a group of contacts at once
Create, edit, and delete tags account-wide in Settings
Common tags in Gym Lead Machine
Here are some common tags used in GLM:
website form, fitness lead, lead
fitness new client, client (legacy accounts)
fitness new member, member (2026 accounts)
fitness long term client (member)
alumni
How tags are applied
Most tags reflect actions, but one tag triggers an automated action:
Lead tags: added when a contact completes a form and enters GLM
Client/Member tags: added when a contact is marked as Won in Opportunities
Cancelled Client/Member tag: the fitness/nutrition cancelled client tag prompts the system to recognize that the contact is no longer a member
How do I manage tags for an individual contact?
Go to Contacts in your Gym Lead Machine account.
Search for and select the contact's name.
Scroll down to the Tags field in the left column.
Remove a tag by clicking the x next to it.
Add a tag by typing in the Tags field and selecting from the list.
Tag changes are saved automatically.
How do I manage tags for a group of contacts?
Go to Contacts in the left-hand menu.
Use the More Filters option to narrow your contact list, or select a Smart List. You can filter by criteria such as tag, opportunity stage, or pipeline.
Once filtered, select all contacts by clicking the checkbox next to Name.
Click Select all ### contacts to ensure everyone is selected.
Use the Add Tag or Remove Tag buttons to update the selected contacts.
How do I manage tags in Account Settings?
To manage tags across your entire GLM account:
Go to Settings in Gym Lead Machine.
Scroll down and click the Tags tab.
From the Tags section, you can:
Add tags: click + New Tag, enter a name, and click Create
Edit tags: find the tag, click the three dots, and select Edit to change the name
Delete tags: click the trash can icon to remove the tag
Editing or deleting a tag in Settings will update it for all contacts using that tag.
If you have questions about tags in Gym Lead Machine, our Support team is happy to help. Reach us at hello@usekilo.com.