An email campaign is how you send a newsletter-style email to your leads or clients in Gym Lead Machine, whether that's a one-off blast or a regular newsletter. There are several ways to start a campaign, and you can reuse your past work instead of building from scratch each time.
What you can do with email campaigns
Duplicate a previously sent campaign, update it, and send it again
Start a new campaign from scratch or from an existing template
Send immediately, at a scheduled time, or in batches
Choose your audience by all contacts, Smart List, or tag
Review drafts, sent campaigns, and email statistics
Which way should I start a campaign?
There are three ways to start a campaign, and all of them end in the same send flow:
Starting point | How it works | Best when |
|---|---|---|
Duplicate a past campaign | Duplicate a previously sent campaign, edit the content, and send | You send a recurring email like a newsletter (this is the most common approach) |
Start from a template | Create a campaign from a template you've built in the Email Builder | You've prepared a standard design you reuse with minor updates |
Start from scratch | Click + New on the Campaigns page and build the email fresh | The email is a one-off with no existing starting point |
To build or edit the templates themselves, see [Create Email Templates].
How do I create and send a campaign?
Hover over Emails in the Marketing tab of your account and click Campaigns.
Start your campaign: duplicate a previously sent campaign from the campaign list, or click + New in the upper right and choose to start from scratch or from an existing template.
If you're starting from a template, select the one you'd like to use by clicking the check mark that appears when you hover over the template.
Make any necessary changes to the content for this particular send, including the name for this particular campaign. Click Save to save the changes.
Click Send or Schedule in the upper right.
At the top, select how to send or schedule your email campaign (see the options below).
Below, complete the email send information and choose your audience (see the options below). We recommend using the From Email custom value we’ve placed in your account, {{ custom_values.from_email }}, for best delivery results.
Further, select your audience via individual contacts, Smart Lists, or those contacts who carry a specific Tag.
Click Schedule or Send in the lower right.
Your scheduled and sent emails, along with drafts, will be listed in the Campaigns view. You can also return to this list to view Email Statistics later on.
Send and schedule options explained
Send Now: sends immediately.
Schedule: sends the email at a particular date and time.
Batch Schedule: sends only to a certain number of contacts over a pre-determined set of time. This is helpful if you are sending to a very large group and want to avoid spam filters with a large, mass send. Start On is when the first batch will send, Batch Quantity is how many will be sent each time, and the Repeat After field (with the drop-down that says "hours" by default) sets the frequency. For example, you may opt for a batch quantity of 50 that repeats after 1 minute, so 50 emails will be sent per minute until the list is exhausted.
RSS Schedule: for scheduling emails that are based on your blog posts.
Sender and audience options
From Email: we recommend using the From Email custom value we’ve placed in your account, {{ custom_values.from_email }}, for best delivery results.
From Name: this can override the email in the inbox list view. Often, this is your business name (for example, the email will appear from "Kilo" in the list view, rather than "hello@usekilo.com").
Recipient (To): who will receive this campaign. Select All contacts to send to everyone on your GLM contact list, select a particular Smart List that has been prepared in your GLM Contact section, or send only to contacts with a particular tag (for example, client).
When you are scheduling an email and opt for a Smart List or tag, you'll see an Advanced Condition appear. This allows you to include new contacts that are not on the list yet but will be there by the time the scheduled send arrives. This is a great feature for including your newest clients in your newsletters.
If you have questions about email campaigns in Gym Lead Machine, our Support team is happy to help. Reach us at hello@usekilo.com.