The Email Builder in Gym Lead Machine is a drag-and-drop builder for newsletter-style emails to leads or clients. You can create a template for a common email once, then reuse it time and again: duplicate it into a campaign, update the details, and send. This article covers building and editing templates; for sending, see [Send an Email Campaign].
The Kilo team has created a gym newsletter template that can be added to your account anytime. To request it, or other email templates, submit the email template request form.
What you can do with email templates
Create templates from scratch or from a gallery of pre-made designs
Build emails with drag-and-drop layouts, images, text, buttons, and dividers
Set global appearance settings for a template
Preview on desktop, tablet, and mobile, and send yourself a test email
Revert to earlier versions of a template
How do I create an email template?
Click on the Marketing tab in your GLM menu, then click Emails and toggle to Templates.
A list of any existing email templates can be found here. To edit an existing template, click the paint brush icon on the left or click directly on the template label.
To create a new template, click the + New button in the upper right and choose from the drop-down list that appears.
Selecting Blank template will allow you to design a new template from scratch. Be sure to select Design Editor rather than Code Editor for better ease of use. Plain text editor can be used for text-only emails.
Selecting Email Marketing Templates will allow you to choose from a small gallery of pre-made templates.
Begin by naming your new template.
If you opted to start from Blank, delete the first block so you can truly start from scratch.
Grab a Layout block from the left-hand side menu and choose how many columns you would like to start with. Option 1 is a full-width layout block and is appropriate if you want to insert your logo at the top of your template. Drag over the layout to add elements within it.
Toggle the Padding toggle on or off to manage the spacing around the block. Padding is the spacing around the section; adjusting the numbers will add additional space to the top, bottom, and sides.
Background type pertains to content width or full background, and you can also add background patterns. To add a color to a background section, hover over the section and select it, scroll down on the left-hand side to add background color, pick a color, and adjust the text color as needed.
Click Done when you have adjusted any of the settings, and remember to Save your template as you work.
Adding elements to your template
Drag in additional Elements from the left-hand side to build your email template:
Image: select Replace, then upload an image into the File Library or choose one that has been previously uploaded. Once you have selected your image, click the link button to copy the image URL, return to the previous screen, and add the image URL. You can add alternative text, link your image (optional), select the width and height, adjust or add padding around the image, and use Align to determine its position. Click Done when your image is complete.
Text box: add a heading or paragraph text.
Button: drag the element in and customize the button settings on the left-hand side.
Divider: drag in the element and adjust as needed, then click Done.
Additional sections with optional elements (for example, social media links and the appropriate URL).
Footer: automatically brings in information based on your account (for example, location name and email). Drag over the standard footer and update to your preferences.
A few finishing touches:
To update the unsubscribe link in the footer, click on the footer element so the editor appears on the left. Highlight the unsubscribe copy and click the hyperlink button. Select the proper unsubscribe link from the link list and Save.
If you make a mistake, click either the undo or redo buttons at the top to go back and forth between changes.
To save changes, click the Save button in the upper right.
Appearance tab options
The options on the Appearance tab are global settings for the email template on which you're working. By clicking into the template, you can set the background color, body color, and even the width of the background image, font size and style, and divider height and style as standard (global) settings.
If you will be using multiple buttons that will function the same, you can use a universal button tab to set the button appearance. After adjusting and saving this change, the button element will take on all the same settings when you pull in the button element to the template.
Helpful tips
Remember to save the email regularly. It never hurts to save as you enter new elements or information.
To preview the email, click the three dots next to Save Template and select Preview. You can preview the email on desktop, tablet, and mobile.
Within the three dots menu, you can also send yourself a test email.
If you prefer to use an earlier version of your template, use the See Version History option to view and revert to earlier forms of the email.
If you have questions about email templates in Gym Lead Machine, our Support team is happy to help. Reach us at hello@usekilo.com.