Tip of the Week #74 – How to Automatically Re-Engage Cold Leads

This week, I want to show you a super simple way to reach out to cold leads — the people you haven’t heard from in a while — just in time for the new year.

The goal here is to get back on their radar and spark a quick conversation about their fitness plans for 2026.

🛠 Step 1: Create a New Workflow

Go to the Workflows section in Gym Lead Machine and click “+ Create New.”

Name it something like:

2026 Re-Engagement Workflow

This is where we’ll build a quick series of messages to reconnect with old leads.

💬 Step 2: Add a Simple Text Message

Start with an SMS step. Keep it short, casual, and personal — like this:

Hey {{contact.first_name}}, it’s {{user.first_name}} from the gym. Are you getting started with workouts in 2026, or what’s your plan?

This kind of message is direct and feels like a real human sent it — which works best.

⏳ Step 3: Wait for a Reply

Next, add a “Wait for Reply” step. Set it to wait for about 1 hour, or however long feels right.

  • If they reply, the workflow can stop or go down a separate path.
  • If they don’t, send a quick follow-up message like:

Hey, just checking — did you see my last text?

You can even make the wait time something random (like 47 minutes) so it feels less automated.

📧 Step 4: Add a Quick Email

Now let’s throw in an email just in case they didn’t respond to the texts.

  • Subject: You working out in 2026?

  • Body:

    Hey {{contact.first_name}},

    Just wondering — are you planning to get back into the gym in 2026?

That’s it. Nothing fancy — just a nudge to get them thinking.

🧠 Step 5: Build Your Smart List

To make sure we’re messaging the right people, head over to Contacts > Smart Lists and create a new one.

Name it something like:

2026 Re-Engagement List

Then add these filters:

  • Type ≠ Customer
  • Last Activity > 30 days ago
  • Workflow status ≠ Fitness Appointment Booked

Save the list and you’re good to go.

🚀 Step 6: Drop Them Into the Workflow

Now go back to your Smart List:

  1. Select all the contacts.
  2. Click Trigger Automation.
  3. Pick your 2026 Re-Engagement Workflow.
  4. Add everyone to the workflow.

If you have a big list, it’s a good idea to add people in small batches — just to keep things manageable and to help control your SMS Segments.

And that’s it! You’re now re-engaging your cold leads with a light, personal touch — and setting your gym up for a strong start in the new year 💪