Facebook Ads - DIY Campaigns

Welcome to the Facebook Marketing Resources section!

Here, you’ll find video tutorials and documents that can help you build and launch Facebook ads that will help you drive traffic to your Gym Lead Machine website.

The first few videos in this article will give you some background information and context around our approach to Facebook ads.  You can also find videos at the bottom of this document that will give you step-by-step instructions on how to build the campaigns using your website and the ad copy and images that we’ve provided.

Keep an eye on this article as we update it and add more Facebook campaigns that you can build yourself!

Next Steps for Your Facebook Marketing
In this video we provide the general framework for an evergreen Facebook ads strategy.

Click here to watch: CLICK TO WATCH

Retargeting Audiences Explained
In this video we teach you how to build a retargeting audience so you can target prospects who have visited your website.

Retargeting Part 1
Click here to watch: CLICK TO WATCH

Retargeting Part 2
Click here to watch: CLICK TO WATCH

CBO Explained
As you get ready to start building your Facebook campaigns, consider using Campaign Budget Optimization (CBO).  Click here to learn more about CBO and how to use it: CLICK TO WATCH

How to Build a Lead Magnet Campaign
Your Gym Lead Machine website comes with a prebuilt lead magnet. It offers anyone that comes to your website 15 At Home Workouts or 10 Easy Meal Prep Recipes in exchange for their email address. In this video, you'll learn how to capture more leads using this lead magnet and Facebook Ads. You can find all the assets you'll need to launch this campaign below this video. 

NOTE: If you bought Gym Lead Machine before June 5, 2020, the first thing you'll need to do is update your nurture sequence in your Gym Lead Machine app. Once that is finished, the next step is setting up your Facebook ad campaign.

Click here to watch the step-by-step tutorial: CLICK TO WATCH

Resources:
Click Here for Ad Copy and Ad Images for your Lead Magnet Campaign

How to Add a Retargeting Audience
To learn how to add a retargeting audience to your Lead Magnet Facebook campaign, click here: CLICK TO WATCH

How to Build a Book and Intro Campaign
In this video, you’ll learn how to build a Facebook ad campaign that drives traffic to your core Call-to-Action on your website.  To learn more about how to build a campaign that can help you generate more sales appointments, click here: CLICK TO WATCH

Resources:
Click Here for Ad Copy and Ad Images for your Book an Intro Campaign

For more resources on Facebook ads, checkout our free Facebook Marketing course created in partnership with Two-Brain Business: https://www.twobrainmarketing.com/free-course