Tip of the Week #68- Use Social Listening to Ride the Trend Wave

Struggling with what to post on social? Want more eyeballs (and leads) on your content?

The Social Listening tab inside your Gym Lead Machine account shows you what’s trending right now — so you can jump into relevant conversations and create content that actually gets noticed.

📍 Where to Find It:

1. Head to the Marketing tab on the left.
2. Click into Social Planner at the top.
3. Select the Social Listening tab.

📊 What You'll See:

• Google Trends: What people are searching for most right now.
• Pinterest Keywords: What’s blowing up in the visual world.
• Wikipedia Pageviews: What people are reading up on.

These are real-time insights into what’s hot online — and they can fuel content that grabs attention.

🔥 How to Use It:

Let’s say “winter workouts” or “2026 World Cup” is trending...

• Create a post like: “How to stay fit during the winter slump ❄️💪”
• Or: “Train like a World Cup athlete: 3 tips from our coaches ⚽️”
• Or even run a limited-time promo tied to a trend

By speaking into what people are already interested in, you get more views, more engagement, and yes — more leads.

💬 Pro Tip: Use this weekly. Even 10 minutes of trend-checking can help you plan smarter content that stands out instead of blending in.