Your GLM Integrated Phone Number

Kilo provides an integrated phone number with voice and SMS capabilities for most Gym Lead Machine (GLM) accounts, depending on location.

1. Regulatory Requirements for SMS Marketing

  • Regulations: Businesses in the USA, Canada, and the UK must be registered and approved to use a phone number for marketing purposes.
  • Registration Process:
    • Part 1: Our team initiates the registration process for brand approval immediately upon receiving your questionnaire. This approval typically takes about one week.
    • Part 2: Campaign approval can only commence after your Kilo website is launched. The approval process for this step may take up to three weeks.

2. Temporary SMS Limitation After Site Launch

  • Post-Launch Period: In the days to weeks following your website launch, your GLM-connected phone line will have voice capabilities but will not support SMS functionality due to regulatory approval timelines.
  • Our Commitment: We will monitor the approval process closely and liaise with Twilio, our phone provider, to ensure prompt action when additional information is required.

3. SMS Segment Allowance and Overages

  • Monthly SMS Allowance: Kilo’s Terms of Service allow for 1,200 SMS segments per month.
  • Definition of SMS Segment: Learn more about what constitutes an SMS segment via this helpful Twilio document.
  • Recommendation: Use SMS capabilities as soon as they are available to boost engagement and improve prospect show rates. Be mindful of bulk text messages, as they can lead to quickly accruing overages.

4. Overages and Additional Charges

  • Overage Fees: Exceeding the 1,200 SMS segment limit incurs an automatic overage fee. When this happens, 500 additional SMS segments will be added to your account.
  • Notification: You will receive an alert if you exceed the limit and are charged.
  • SMS Usage Monitoring:
    • For concierge template users: The usage meter is linked from your WordPress dashboard.
    • For user-editable websites: Contact Support at hello@usekilo.com to receive your unique usage meter link.

5. SMS Best Practices to Avoid Overages

  • Personal Communication: Use SMS for one-on-one communication to keep it personal and targeted.
  • Concise Messaging: Shorter messages use fewer segments.
  • Limit Emojis: Use only one emoji per message to conserve segments.
  • Calculate Before Bulk Sends:
    • Use the SMS segment calculator to estimate how many segments one message will use.
    • Multiply the segment count by the number of recipients to determine your total usage.