How to Create a Meta Lead Ad Form and Have it Integrated with Your Gym Lead Machine Account

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In this guide, we’ll walk you through how to create a Meta Lead Ad Form using Meta Business Suite and how to integrate it into your Gym Lead Machine account to ensure your leads flow smoothly into your CRM.

Step 1: Open Meta Business Suite

  1. Go to Meta Business Suite.
  2. Open an existing campaign or create a new one.
  3. Select one of your active ads or create a new ad.

Step 2: Create a New Lead Ad Form

  1. Under the ad setup, locate the section to manage Lead Forms.
  2. Click Create Form.

You’ll be guided through several steps:

  • Form Type:

    Choose between:

    • More Volume – Easier and faster for users to submit (ideal for most gyms).

    • Higher Intent – Adds a review step to improve lead quality.

      Intro & Questions:

    • Add a headline or greeting.
    • Include qualifying questions (e.g., fitness goals, availability).

    • Upload a relevant background image for branding.

      User Info Fields:

      Select the type of information you want to capture:

    • Full Name
    • Email
    • Phone Number

  • Privacy Policy:

    Be sure to include a link to your gym's privacy policy.

  • Completion Message:

    Customize your thank-you message and include a call-to-action (like booking a free trial or consult).

Step 3: Adjust Autofill Settings for Better Lead Accuracy

Meta offers an autofill feature that uses the contact info tied to a user’s Facebook account. While convenient, it may result in outdated information.

To ensure accuracy:

  1. Click Settings in the top-right corner of the form builder.
  2. Disable the Autofill Contact Info option.
  3. This will require leads to manually enter their current information.

Step 4: Submit Your Lead Form for Integration

Once your form is published:

  1. Log into your Gym Lead Machine account.
  2. In the lower left corner, click on Request Forms.
  3. Select Lead Ad Integration.
  4. Fill out the details of the Lead Form you just created.

Our team at Gym Lead Machine will handle the back-end connection and integrate the form with your existing workflows.