Tip of the Week #55- How to Use “Wait for Reply” in Workflows

In this week’s Tip of the Week, we’re going to show you a smart way to use the Wait action inside your Workflows to automatically pause until a lead replies to your message.

Let’s say you’re texting your leads to check if they’re still interested in joining your gym.

Here’s the game plan:

  1. Send a text message to the lead asking if they’re still interested.
  2. Wait for their reply using the “Wait” action.
  3. Based on whether they reply or not, send them down different paths in your workflow.

Step-by-Step:

  1. Add a “Wait” action to your workflow.
  2. Set the trigger to Wait for Contact Reply.
  3. Choose SMS as the reply type.
  4. Set a time limit—for example, 1 hour.

Once that’s in place:

  • If they reply within that time, you can route them to the next step (like tagging them as “engaged” or sending the next follow-up).

  • If they don’t reply, you can automatically send a quick follow-up message like:

    “Hey! Just checking in—did you get my last text?”

That’s it! This approach keeps your follow-up automated while still feeling personal.