Tip of the Week #52: Boost Your Gym’s Google Ranking with an FAQ Section

One of the simplest (and most effective) ways to help your gym's website rank better on Google is by adding a Frequently Asked Questions (FAQ) section to your homepage.

Why It Works

SEO (Search Engine Optimization) is always evolving, but one thing stays consistent: Google loves real, helpful content. And few things are more helpful to your website visitors than answering the questions they're already searching for.

What to Include in Your FAQ Section

Start by adding the common questions your gym gets asked all the time. Some examples include:

  • Is this program suitable for beginners?
  • How much does it cost?
  • Where are you located?
  • Do you offer group classes or personal training?

If you're stuck coming up with questions, here's a simple trick:

Find Real Questions with Google

  1. Go to Google.
  2. Search for your service near your location. For example, “Gym near [Your City]” or “Personal training in [Your City]”.
  3. Scroll down until you see the “People Also Ask” section.

These are real questions that people are typing into Google right now. Look through them and pick the ones that make sense for your gym. These are perfect to include in your FAQ section.

Pro Tip for Local SEO

At least one of your FAQs should mention your location. Even better, tie it to a recognizable local landmark. For example:

“We’re located right down the road from ABC Coffee Shop.”

This helps Google connect your gym to your local community, improving your chances of showing up in nearby searches.

We’ll Add It for You!

Want to get this FAQ section added to your Gym Lead Machine website? No problem — just [click here] and fill out the quick form with your FAQs. Our team will take care of the rest.

That’s it for this week’s tip! If you have questions, we’re always here to help.