Website Terminology

Terminology in Web development

  • 301 Redirect: A permanent redirect from one URL to another.
  • 404: An error message that a user sees when what was requested can’t be found.

A

  • ALT Text – A short description added to images so search engines and screen readers can understand what the image shows. Helps with SEO and accessibility.
  • Author Role – A WordPress user role that allows someone to write and edit blog posts, but not edit pages or change site design.

B

  • Backend – The admin side of your website where you log in to make updates, add content, and manage settings.
  • Backup – A saved copy of your website that can be restored if something goes wrong.
  • Blog – A part of your website where you can post news, stories, tips, and updates.
  • Browser – The app you use to visit websites, like Google Chrome, Safari, Firefox, or Microsoft Edge.
  • Bug – A technical issue or error on the website that causes something to behave unexpectedly.
  • Button – A clickable item (often styled in color) that encourages users to take action, like “Join Now” or “Book a Free Trial.”

C

  • Cache – Temporary data stored by your browser or site to help things load faster. Clearing it can help fix display issues.
  • Concierge Website – A type of KILO website where we handle all the updates for you. You can still post blogs, but we manage pages, layout, and design.
  • Cookies – Small bits of data stored in a user’s browser to remember settings and preferences.
  • Crawl – When search engines (like Google) scan your website content to understand what it’s about.
  • CSS (Cascading Style Sheets) – Code that controls the visual appearance of your site — fonts, spacing, colors. You don’t need to edit this; we manage it.
  • CTA (Call to Action) – A prompt that encourages visitors to take action — usually a button or bold link, like “Start Now” or “Book a Free Class.”

D

  • Dashboard – The control panel where you manage your WordPress site.
  • Design Library – KILO’s collection of Canva templates for social media, flyers, and other gym materials.
  • DNS (Domain Name System) – Connects your domain name (e.g. usekilo.com) to the server where your site is hosted.
  • Domain – Your website’s web address (e.g. www.yourgym.com).

F

  • Fonts – The styles and sizes of text used across your website.
  • Footer – The bottom section of your site, usually showing hours, contact info, and social media links.

H

  • Header – The top part of your website, often containing your logo, menu, and a CTA button.
  • Heading (H1–H6) – Titles and subtitles used to organize content on a page.
    • H1 = Main page title (only one per page)
    • H2–H6 = Subheadings to structure information clearly
  • Hero Section – The large, eye-catching area at the top of your homepage. Usually includes a photo and headline.
  • Homepage – The first page visitors see when they arrive at your website.
  • Hosting – The service that stores your website and makes it available online. KILO websites are hosted on Cloudways.

I

  • Indexing – When a search engine adds your page to its database, making it eligible to appear in search results.
  • IP Address – A unique set of numbers assigned to a device or server on the internet.

L

  • Load Time – How fast your website appears when someone visits it. Affects both user experience and SEO.

M

  • Maintenance – Regular updates and checks (done by our team) to keep your website secure and running smoothly.
  • Metadata – Behind-the-scenes info like your page title and description, used by search engines to understand your content.

N

  • NAP – Stands for Name, Address, Phone number. This info should be consistent across your site, Google profile, and socials.
  • Navigation (Menu) – The links at the top or side of your website that help visitors move between pages.

O

  • Optimization – Improving your website’s performance, speed, SEO, and user experience.

P

  • Paragraph – A group of sentences that form a block of text on a page. Keep them short and easy to read for better user experience.
  • Performance – How well your site runs — speed, responsiveness, uptime, etc.
  • Plugins – Add-ons that extend your website’s functionality, like SEO tools, or functionality features.
  • Post – A blog entry or update published to your site’s blog section.
  • Redirect – A setting that automatically sends visitors from one URL to another (e.g. if a page was moved or renamed).

R

  • Responsive Design – A layout that adjusts automatically to look good on phones, tablets, and desktops.

S

  • Search Engine – A website (like Google or Bing) that helps people find content online.
  • SEO (Search Engine Optimization) – Techniques that help your website show up higher in search results.
  • Server – A powerful computer that stores your website and delivers it to visitors.
  • SSL (Secure Sockets Layer) – A security certificate that encrypts your website — shown by a padlock in the browser bar.

T

  • Template – A pre-made layout we customize for your gym’s website.
  • Title Tag – The text that appears as the title of your webpage in browser tabs and search results.

U

  • Usability – How easy it is for someone to use and navigate your website.
  • User Experience (UX) – The overall feeling someone has when interacting with your site — includes speed, design, layout, and clarity.

W

  • WordPress – The platform we use to build all KILO websites. It’s flexible, reliable, and widely used across the web.