Tip of the Week #38- How To Get New Reviews Using GLM

Getting more reviews from your clients is simple with Gym Lead Machine’s Reputation Management feature. This guide walks you through setting up review request emails that automatically follow up—helping you boost your gym’s online reputation.


For this example, I focused on Google and Facebook.

Step 1: Integrate Your Google and Facebook Pages

  1. From your Gym Lead Machine Dashboard, go to Reputation.

  2. Click on Settings and then Review Link.

    Make sure your Google and Facebook pages are integrated.

    • These links are pulled directly from your Integrations section.
    • Once integrated, Gym Lead Machine will populate your review links here automatically.

Step 2: Set Up Your Review Request Templates

  1. In Reputation, navigate to the Email Templates section.

    Create/Edit your review request email templates.

    • Include Google Review and Facebook Review buttons (or even Yelp).

    • Add personalized, friendly copy asking for a review.

      Enable Auto Retry settings:

    • Repeat every 15 days
    • Maximum of 5 retries
    • The sequence stops automatically once the client clicks the email.

💡 Tip: Slightly change the subject line and message in each version of your template. This keeps the follow-up messages feeling fresh and less repetitive.

Step 3: Build Your Template Sequence

  1. Create your first email template (Review Request #1).
  2. Clone this template to create additional ones (Review Request #2 through #6).
  3. Update the subject lines and message copy in each one for variety.
  4. Assign each template to its respective retry slot in the sequence.

Step 4: Send the Review Request

  1. Go to the Contacts section.
  2. Use the Filter to find contacts tagged as Client.

  3. Select all applicable contacts.

    Click the Star icon to send a review request.

    • Choose Email Review Request
    • Select Send All at Once
    • Name the action (e.g., “Review Request – March 2025”)
    • Confirm by clicking Send Review Request

That’s it! Gym Lead Machine will now automatically follow up with your clients until they open the email—helping you gather more reviews without any extra effort.

If you have questions or want help customizing your templates, feel free to reach out to our support team.