Tip of the Week #35- How to Use Drip Mode in Gym Lead Machine

For the SMS Calculator I talk about in the video: Click Here

This week, I want to show you a super simple way to reach out to leads and past members using Drip Mode in Gym Lead Machine.

Drip Mode lets you send messages over time instead of blasting them all at once. This keeps things manageable for you and your team while making sure leads don’t slip through the cracks.


Step 1: Build Your Workflow

Before we start sending messages, I like to build a simple workflow.

1. Create a New Workflow

  • Head to Automation in Gym Lead Machine.
  • Click Create Workflow → Start from Scratch.
  • Name it something like Drip Campaign.

2. Add the First SMS

  • Click Add Action → Send SMS.

  • Start with 5130 style engagement, low-pressure message. Example:

    "Hey, I'm looking for 5 busy adults that want to lose 10 pounds before Easter. Do you know anyone that might be interested?

Step 2: Add Contacts to the Workflow

Now that your workflow is ready, let’s add leads & alumni to it (or whoever you want).

1. Create a Smart List

  • Go to Contacts → Click Filters.
  • Set it up like this:
    • Tag is "Lead"
    • OR Tag is "Alumni"
    • AND Tag is NOT "Client"
  • Save this as a Smart List (name it something like Drip Campaign Contacts).

2. Add Contacts in Drip Mode

  • Select everyone in your Smart List.
  • Click Add to Automation → Choose your Drip Campaign Workflow.
  • Select Add in Drip Mode.
  • Name the action (e.g., "Add to Drip Mode Campaign").

3. Set Drip Mode Settings

  • Pick a Start Date & Time.
  • Choose Batch Quantity (how many contacts you want to message at once).
  • Set how often to repeat (e.g., every day).
  • Pick the days and hours you want messages to go out.

💡 Example:

If you have 1,000 leads and set it to:

  • 100 contacts per batch, repeating every day, it’ll take 10 days to reach everyone.
  • 500 contacts per batch, and you’ll finish in 2 days.

Think about how many leads your team can realistically handle, since about half of them will reply!

Step 3: Track SMS Usage & Costs

  • Use the Messaging Segment Calculator (found above) to see how many SMS segments your messages from your workflow will use.
  • Gym Lead Machine includes 1,200 SMS segments per month. If you go over, there’s a small extra charge. Here is the help article explaining more.
  • But honestly, for me, if just one or two leads sign up, it pays for itself!

Drip Mode is an easy way to stay on top of follow-ups without overwhelming yourself or your team.

Give it a try, and let us know how it works for you! 🚀