Tip of the Week #25- How to Manage SMS Segments

Gym Lead Machine provides 1,200 SMS segments monthly, and these segments don’t roll over to the next month. Exceeding the allowance incurs additional charges, so managing SMS segments effectively is essential. Here are some practical tips to help you stay in control and save money:

  1. Understanding SMS Segments:
    • An SMS is counted in segments, and a single SMS can span multiple segments depending on its length and content.

    • You can see the number of characters and segments of your SMS while typing in the message box. For example, a longer message may count as two segments. Adding an emoji or special character can further increase the segment count.

      Keeping Messages Short:

    • To save segments, aim to keep your SMS messages concise. If you have detailed information to share, consider sending a short SMS directing the recipient to check their email for the full message. For instance: "Hey, check your email for important updates."

      Balancing Costs and Reach:

    • If you routinely exceed your 1,200-segment limit, evaluate the cost-effectiveness. Paying for extra SMS segments may be worthwhile as it allows for direct communication with your audience, potentially reducing the need for higher spending on paid advertising platforms like Meta.

By keeping these tips in mind, you can effectively manage your SMS usage in Gym Lead Machine, stay within budget, and maintain effective communication with your contacts.