Customize a 'Done For You' Blog

Kilo provides a whole selection of 'Done For You' blogs, but these should not be posted straight to your Kilo Website - it is essential that the blog posts are first customized, as unique content is crucial for SEO (Search Engine Optimization).

The 'gold standard' for blogging is always to create totally unique blog posts from scratch on a regular basis, but this can be very time consuming.

If you are using Kilo's 'Done For You' Blogs, you must either:

• Manually update the content - ensuring at least 20-30% of the content is completely unique. You can do this by scanning through the blog, removing a few sentences here and there and replacing with your own words. Focus on writing help, people-first content - Google will reward this.

• Update with the help of Chat GPT - Chat GPT can be a helpful tool to edit the overall voice of the blog, but it is absolutely essentially that you still provide unique content (in your own words) to make up at least 20-30% of the blog.

Here are some ways you can include unique content in your blogs posts:

• Client Story - include a relevant, real client story. You can even use real quotes from the member, such as a Google review they have written, or a testimonial they have provided.
• Unique Feature - perhaps your gym offers somethings special, such as a special class or service, or maybe you have a special feature in your gym such as a recovery zone or outdoor workout area. write a few sentences about this unique aspect of your gym in your own words, making sure it is helpful and relevant to the rest of the article.
• Coach Advice - Perhaps you have a special gym rule, or a controversial opinion on a particular topic - or maybe you have a coach with a particular area of expertise, who can share a valuable tip or piece of advice. Ask the coach to provider a few sentences in their own words, and include this quote in your blog! As always, ensure it is helpful and relevant.
• Local References or Recommendations - local references can be impactful for local ranking (i.e. for 'Gym near me' searches), so include references to local businesses or recommendations nearby. Perhaps there is a great Coffee or Brunch spot nearby where members love to go after class, or maybe there is a complimentary service (such as a physical therapist) in the area. Write a few sentences in your own words, and include a hyperlink to the relevant recommended place(s).

When posting, we also recommend optimizing the post for SEO by using the Rank Math tips. Check out our recent webinar for more details on how to use the Rank Math Tools! Find out how to cuztomize Kilo's Done For You blog content here:

Editing Kilo's Done For You Blogs Using Chat GPT

1. First, create a piece of original writing you have produced yourself from scratch. The longer, the better - as this will give Chat GPT 'more to go on'. Ideally, you will create one whole blog from scratch to use as a 'guide'. Remember, this should be in your own words, in the writing tone you want to adopt for your blogs.
2. Adjust the following prompts to suit your requirements. The more customized you can make these prompts, the better the output.

You are a website blogger, producing unique blog content for a gym website. The gym is called <Gym Name>, and is a <type of facility>. We serve <avatar> by <service type /offering>. Our aim is to rank well for <key thing you wish to rank for> in <name of neighbourhood /area>.

The tone you should adopt in the blog is <tone and style>.

<Add any other relevant prompts here>.

Here is an example of the writing style you should follow:

<Add example blog>

Here is a generic blog. Please edit and customize this blog content so that it matches our gym's target audience and sounds like our writing style. You can edit the format as needed, and move paragraphs if needed.

<Insert DFY Blog>

Please also include this addition of unique content in a relevant spot, exactly as written below:

<Add some unique content here, using the ideas above. It is essential that this content is significant (at least 20-30% of the blog length) and authentic.>

3. Read through Chat GPT's results to ensure it aligns with your prompts. If it needs editing, either edit yourself, or re-prompt Chat GPT.
4. Ensure the post is at least 20-30% unique content.
5. Post your blog, and optimise the SEO using Rank Math. Check out the Webinar here for tips!

Video walk-through: