How to use Brand Boards in Emails

Brand boards are a valuable tool to maintain consistency in your email marketing by aligning your emails with your brand's visual identity. They make it easy to access essential design elements like fonts and colors, ensuring a cohesive look across all your communications. Here's why and how to use brand boards in your email campaigns.


Why Use Brand Boards in Emails?

  1. Quick Access to Design Elements

    With a brand board, you have immediate access to your brand's specific fonts and colors. This eliminates the need to remember or manually input color codes or font names each time you create an email, streamlining your design process.

  2. No Need for Custom Values or Coding

    Brand boards simplify email design by providing pre-set fonts and colors directly in your email editor. This avoids the hassle of dealing with custom values or complex coding, allowing for a smoother workflow.

  3. Maintain Brand Consistency

    Using brand boards helps keep your emails visually consistent with your brand, enhancing your brand identity and making your emails easily recognizable to your audience.


Key Points About Brand Boards

  1. Visible Fonts and Colors

    Only the fonts and colors from the default brand board are visible in the color and font pickers within your email editor.

  2. Access to Logos

    In the media library, all logos from your brand boards are accessible, making it easy to incorporate your branding into your emails.

  3. Changing the Default Brand Board

    You can switch the default brand board to access different color palettes and fonts, but note that only one default brand board can be active at any given time.


Steps to Use Brand Boards in Emails

  1. Go to Marketing

    Navigate to the Marketing section on your platform’s dashboard.

  2. Open Email Campaign or Template

    Select "Email Marketing" and open an existing campaign or template you wish to edit.

  1. Using the Color Picker
    • To use your brand colors, begin by editing a text block or adjusting colors in the appearance settings.
    • When you open the color picker, your brand colors will appear at the top of the palette, labeled as they are in the brand board. Hover over a color to confirm its name.

    • Using the Font Picker
    • When selecting a font, open the font picker in the text editor.
    • Your brand fonts will be displayed at the top, making it easy to select the appropriate one.

    • Accessing Logos
    • To insert a logo, open the media library through the option to add an image or logo.

    • All logos from your brand boards will be visible, allowing you to easily choose the correct one. Click on "Home" to navigate between folders if needed.

By utilizing brand boards, you streamline your email creation process and ensure all communications remain aligned with your brand’s identity. Keeping design elements organized and accessible makes your email marketing efforts more efficient and consistent.