Add Google Ads Tags to Google Tag Manager

If you are running Google ads, your ad setup will include a step where Google provides tags for your website. Rather than placing these tags on the actual website, they need to be added to your Google Tag Manager (GTM) account. 

On the day of your website launch, the team here at Kilo created both a Tag Manager and Google Analytics account for you. We provide you with administrative access to both of those accounts so you can update tags, access Google support, and check analytics as needed. 

Follow the steps below to add the Google tags for ads to your GTM account. 

Please note that these instructions apply only to Google ads set up where you receive a Google Site Tag and Event Snippet from your Google ads setup process. If you require assistance setting-up ads or retrieving these tags, please reach out to Google Support directly at https://support.google.com/google-ads/.

  1. Log into https://tagmanager.google.com/ with your Google email address. If you do not know which email address Kilo used to create your Analytics and GTM profiles, email hello@usekilo.com.
  2. Click on “Add a new tag”
  3. Rename the tag “Google ads” where it says "Untitled Tag" in the upper left
  4. Click on the Tag configuration box
  5. Select “Custom HTML” from the list that appears on the left-hand side
  6. Paste the code provided by Google in the HTML field. The one you are pasting in this step is the Google Tag.
  7. Click on Triggering
  8. Select "All Pages "
  9. Click Add in the upper right
  10. Click Save in the top right corner

Now your Google Tag is added to your GTM account! Next, you will add the Event snippet for conversion

Event Snippet

  1. Click "Add a new tag" again (as in step 1 above)
  2. Rename the tag “Google conversion snippet” in the upper left
  3. Click on the Tag configuration box
  4. Select "Google Ads Conversion Tracking"
  5. Look at Event Snippet that you got from Google. It should look like this:
    <!-- Event snippet for Submit Free Intro conversion page -->
    <script>
    gtag('event', 'conversion', {'send_to': 'AW-111222333/AAAbbbCCC'});
    </script>
  6. In the "Conversion ID" field add the numbers between AW- and /. In the example above, the Conversion ID is 111222333.
  7. In the "Conversion Label" field add the symbols after / and before '. In the example above, the Conversion Label is AAAbbbCCC.
  8. Click on Triggering
  9. Select Facebook Lead or Free-intro (these may be named differently in your account, but the Filter will be for the URL that contains /free-intro)
  10. Click add
  11. Click Save in the top right corner

2 down and 1 to go! We have a final tag to add, then you're all set.

Conversion Linker

  1. Click "Add a new tag" one more time! (this is the last one)
  2. Rename the tag "Conversion linker" in the upper left
  3. Click on the Tag configuration box
  4. Select "Conversion Linker" from the left menu
  5. Click on Triggering
  6. Select "All Pages"
  7. Click Add
  8. Click Save in the top right corner

Submit Changes

  1. Click Submit in the top right corner
  2. Give the new version a name (like Google ads added)
  3. And click Publish