The Kilo Campaign Builder

Welcome to the Kilo Campaign Builder

Think of this as your marketing department.

Instead of starting with a blank page every time you need a Facebook post, email, landing page or campaign, tell the Campaign Builder what you're trying to accomplish and it'll build it for you.

The more context you give it about your gym, the better everything it creates becomes.

How to Get the Best Results

Step 1: Build Your Gym Profile

Before creating any marketing, build your Gym Profile (or paste one you've already created).

This gives the Campaign Builder the context it needs to write marketing that actually sounds like your gym—not generic AI.

You'll be asked about:

  • Your gym
  • Your ideal member
  • Your offer
  • What makes you different
  • Your writing style
  • Current promotions

Pro tip: You can type or dictate your answers. Dictating usually produces better results because you naturally explain what makes your gym unique.

What Can It Create?

The Campaign Builder can create:

  • Social media posts & content calendars
  • Email newsletters & automated sequences
  • SMS campaigns
  • Facebook & Google ad copy
  • Blogs & articles
  • Lead nurture & win-back campaigns
  • Challenge & program launches
  • Bring-a-friend campaigns
  • Member retention campaigns
  • Lead magnets
  • Sales scripts
  • Pricing sheets
  • Landing page prompts for Claude
  • Design briefs for Canva or Claude Design

It can also build complete multi-week marketing campaigns with emails, social posts, SMS, blogs and launch timelines that all work together.

Tips for Better Results

The more context you provide, the better the output.

Instead of:

"Write a Facebook post."

Try:

"Write a Facebook post for busy moms who think they're too out of shape to start CrossFit."

You don't need to know how to write prompts—just explain what you're trying to accomplish.

Examples:

  • "I want more intro bookings."
  • "Help me launch a nutrition program."
  • "I need a bring-a-friend campaign."
  • "What should I post this week?"

The Campaign Builder will guide you from there.