Tip of the Week #86: The Power of Using Custom Values in Gym Lead Machine

Custom Values are one of the most powerful features inside your Gym Lead Machine account. They allow you to store important information in one place and reuse it across your entire system—saving you time and preventing errors.

Where to Find Custom Values

  1. Go to Settings
  2. Click on Custom Values

This is your central hub for managing reusable information across your account.

What Are Custom Values?

Custom Values are placeholders for information you use frequently, such as:

  • Your default sending email address
  • Your GLM phone number
  • Links to your calendars
  • URLs like your sales page or drop-in booking page

Instead of manually updating these in multiple places, you store them once as a Custom Value.

Why Custom Values Matter

The real power comes from updating information in one place.

Instead of:

  • Editing multiple workflows
  • Updating several email templates
  • Fixing broken links across campaigns

You simply:

  • Update the Custom Value once
  • And it automatically updates everywhere it’s used

How to Create a Custom Value

  1. Go to Settings → Custom Values
  2. Click to create a new Custom Value
  3. Add:
    • A name (e.g., Sales Portal Link )
    • The value (your actual URL or text)

Example:

  • Name: Sales Portal Link
  • Value: https://yourgymlink.com/sales

Save it—and you're done.

How to Use a Custom Value

Once created, you can insert your Custom Value anywhere in the platform:

Option 1: Copy & Paste

  • Search for your Custom Value in the list
  • Copy it
  • Paste it into:
    • Emails
    • SMS messages
    • Funnel pages
    • Etc.

Option 2: Use the Tag Icon

  • In editors (emails, messages, etc.), click the tag icon
  • Scroll to Custom Values
  • Search and select the one you want

Example Use Case

Let’s continue on with sales portal link example...Say you include your Sales Portal link in:

  • A drop-in campaign email
  • A follow-up automation
  • An email template
  • A funnel

If that link ever changes, you don’t need to edit that link in every spot.

Just:

  1. Go to Custom Values
  2. Update the link once

Everything updates automatically across your system.

Best Practices

Use Custom Values for anything that:

  • Appears in multiple places
  • Might change in the future

If you’re using the same piece of information in more than one place, make it a Custom Value. It keeps your Gym Lead Machine account cleaner, easier to manage and much more scalable.