Tip of the Week #83: How to Set Up Lead Engagement Scoring in Gym Lead Machine

In Gym Lead Machine, you can assign scores to your leads based on how they interact with your messages—like opening emails or replying. This helps you quickly identify your most engaged prospects and take action at the right time.


Step 1: Access Lead Scoring

  1. Go to Settings
  2. Click on Manage Scoring
  3. You may see some default scoring rules already set up

Step 2: Create a New Scoring Rule

Let’s create a rule to reward engaged leads:

  1. Click Add New Rule

    Choose the condition:

    • Contact has replied

    • AND Contact has the "Lead" tag

      Set the score:

    • +2 points when this happens
  2. Save the rule
    • This means every time a lead replies, their engagement score increases.

Step 3: Add Negative Scoring (Optional)

You can also reduce scores for negative actions:

  1. Add another rule

  2. Select Email Event → Email Bounced

    Set the score:

    • -1 point
  3. Save the rule

Step 4: Publish Your Scoring System

Before it works, you must:

  • Click Publish

Once published, Gym Lead Machine will start tracking and updating scores automatically.

Step 5: View Engagement Scores

  • Go to Contacts
  • Open any contact
  • You’ll see their Engagement Score next to their name

As leads open emails and reply, their score will increase over time.

Step 6: Use Scores in Workflows

You can trigger automations based on engagement levels:

Example:

  1. Create a workflow trigger:

    • Contact Engagement Score = 10

      Add an action:

    • Apply tag: "Engaged Contact"

Now you’ve identified your most active leads automatically

Step 7: Use Engagement Data Strategically

Once contacts are tagged as engaged, you can:

1. Prioritize hot leads

  • Send internal notifications when they book appointments

2. Improve email campaigns

  • Filter contacts by:
    • Valid email
    • Email DND = Disabled
    • Tag = Engaged Contact

This ensures you’re only messaging people who are actually paying attention—leading to better open rates and responses.

Final Thoughts

Engagement scoring helps you focus on the leads most likely to convert over time. It won't be very effective from day 1, but the more your system runs, the smarter your targeting becomes.